erhaps no other generation has been
more closely surveyed, studied and
scrutinized than millennials—for good
reason. Generally defined as those born
between 1980 and 2000, they are one
of the largest generations ever; in the
U.S. they surpass even the baby boomers in number.
And thanks to the media and marketing worlds’
endless fascination with this tech-savvy, tradition-shirking population, we know a whole lot about
their lifestyle choices. We know that they are wary of
making large purchases, such as cars and homes, and
are more apt to participate in the sharing economy;
we know they’re getting married and having kids at
a later age; and we know they are eating healthier,
exercising more and smoking less.
Hot co;ee is no
longer the default
to a cooler future.
Some like it hot. But more and
more millennials like it cold. Why
is this generation of java heads
turning to cold-brew coffee?
BY FAN WINSTON