JWM MAGAZINE 45 JWMARRIOTT.COM
WHO: Photographer Joana
has amassed a devoted legion
of followers with her insightful,
colorful depictions of everyday
life in Côte d'Ivoire, often paired
with personal captions from her
subjects or inspirational quotes.
WHERE: Though she is often on
the road, her heart belongs to her
hometown, Abidjan. “Instagram
helps me to explore my city,”
she says. “I don’t think too much
about what I am going to showcase. Is it just a feeling? I have
a special thing with color, and
I spread it through my account.”
WHY: “The first time I went to
Nigeria for an exhibition organized by the African Artists
Foundation, I was amazed by
the number of people who
came to see the show and knew
my work from Instagram,” she
says. “Social media, when used
thoughtfully, can help change
prejudices, by showing the reality of Africa from within.”
WHO: Hong Kong’s Kay Kulkarni
(@kulkimoose) found his passion
at a local “Instameet,” where he
learned to see the city from a
photographic perspective. “Since
that day,” he remembers, “Hong
Kong has completely changed
for me—for the good.” Now he
is known for uncovering hidden
places throughout the city.
WHERE: Some of Kulkarni’s favorite locations include the Sai Wan
Swimming Shed, Yick Fat Building
in Quarry Bay, Ladies Market
in Mong Kok, North Point Wet
Market and Shek Kip Mei Hill.
WHY: “Hong Kong and Instagram
are like a perfect couple due to
the incredible public transport
and accessibility,” Kulkarni says.
“One of my favorite things to
do is to grab an unlimited metro
day pass and go station hopping.
You’ll find something unique at
WHO: At just 26 years old,
photographer Marco Bochicchio
attention with his surreal and
painterly images. “I use Instagram
as a tool to highlight the beautiful
colors and details that you can
find here,” he says. “Sometimes
people think Mexico City is a gray
city, but it is totally the opposite!”
Evoking iconic Mexican architect
Luis Barragán, he travels from
beach town to city, creating
mesmerizing depictions of the
country through his unique lens.
WHERE: Bochicchio is drawn to
striking buildings like the David
Jumex, natural wonders like the
Bosque de Chapultepec, and
Barragán’s home, Casa Gilardi.
WHY: Bochicchio’s beloved
bloodhound, Rufus, inspired the
account name (which means
“Mind of Rufus” in Spanish) and
frequently models for his shots.
WHO: Creative visionary and L.A.
insider Joanna Williams
(@jleighwms) packs her feed with
the kind of disparately beautiful
things—vintage textiles, travel
finds, rare ephemera—that make
her consulting studio, Kneeland
Co., a secret weapon for design
professionals. “It’s important for
me to remain authentic, and my
varied influences are often documented via Instagram,” she says.
WHERE: Williams loves to
spotlight L.A.’s vibrant creative
community; her favorite haunts
include the Echo Park vintage
shop Collection LA, accessory
designer Clare Vivier’s Silver Lake
boutique, the design-focused
bookstore Arcana Books, and restaurants Sqirl and Ostrich Farm.
WHY: “Instagram has definitely
helped connect me to interesting
places,” Williams says. “I follow
many people who are fellow
explorers and are out doing interesting things or visiting places
I sometimes haven’t heard of—
that’s always inspiring for me.”
WHO: The design director of
IndiaCircus, a hip Mumbai-based
furniture and décor company,
Krsna Mehta (@krsnaamehta)
showcases his bold, sculptural art
and housewares alongside snapshots of his life in the city and
dream-like mood images.
WHERE: When not showcasing
new offerings from IndiaCircus,
Mehta scours Mumbai for unique
finds, often from design-driven
spaces like Artisans’, a Kala
Ghoda gallery-cum-shop; and
Bungalow 8, a lifestyle boutique
that recently moved to a stunning
new space in the Colaba area.
WHY: Mehta’s colorful residence
in Breach Candy frequently
served as the subject of his posts,
though he recently moved within
the same building. “Going to miss
this house,” he says. “So much
excitement, so many moments.
Luckily moving to something
better and bigger, just a few
FOLLOWERS: 32k p
ART ON INSTAGRAM
In addition to helping up-and-comers bring their work to a
wider audience, Instagram has
had a remarkable effect on
fine-art photography. Christie’s
has paved the way, pioneering
the use of various channels.
We caught up with Darius
Himes (@dariushimes), the
Christie’s International Head
of Photographs, for his take
on the phenomenon.
JWM: Has the use of
Instagram led to more interest
in photography in general?
DH: Instagram has been
wholeheartedly embraced by
artists, collectors, galleries
and the entire art community.
Instagram is a great way to
learn about the world, and
photography and art.
JWM: Are there any big sales
or auctions that could illustrate
DH: I have an art-photography-savvy community of Instagram
followers, and I post regularly
about our auctions, studio
visits and shows I’m seeing.
I’d like to think that my posts
helped us have an outstanding
#ModernVisions auction, selling
$8.9 million on Feb. 17 and
18, with 90% of the lots sold.
Many of them were featured
JWM: Any tips for uncovering
great art on Instagram?
DH: Hashtags are a fantastic
way to start to see what’s out
there. Search for #Photography,
or #Armory Week. Hashtags
can be broad and general or
very specific and humorous.
By searching them, you can
discover artists, galleries, fairs,
museums and publishers that
you might want to follow.
“SOCIAL MEDIA, WHEN USED THOUGHTFULLY,
CAN HELP CHANGE PREJUDICES.”