ravel is the perfect way for families
to truly connect. It’s in unhurried,
uninterrupted moments as we build
sandcastles together on a powdery
beach, explore a new city and soak in
its history and culture, or sample new
dishes and flavors together that we’re able to strengthen
the bonds that matter most.
Multigenerational travel is one of the fastest-growing segments of the tourism industry globally.
Already a trend in Asian cultures, it seems the rest of
the world is catching on as well as nearly 30 percent
of grandparents have traveled with their grandchildren
in the past year alone. Often, parents and kids are
choosing where to go and what activities to pursue,
and grandparents are gladly tagging along for the fun.
Multigenerational travel is the top travel trend for 2018,
according to the luxury travel network Virtuoso, and
one of its top benefits and motivators is that it brings the
entire family together.
“Traveling as a family with grandparents has become
an easy way to spend time together while getting away
for vacation. This generation of parents and grandparents
value adventure and the quality time vacation brings,
allowing everyone to unplug and be together,” says Brian
Morris, director of sales and marketing at JW Marriott
San Antonio Hill Country Resort & Spa. While a family milestone such as a notable birthday or graduation
may be the catalyst to plan the first multigenerational
trip, the success of one trip subsequently leads to planning and booking another. It is important, though, to
factor in varied interests and activity levels when planning such trips. Keeping the pace manageable and ensuring there’s something to pique everyone’s interest means
greater success. The beauty of varying interests and ages
also means that maybe Grandma will try kayaking or
Why the Multigenerational
Travel Trend Is Growing Across the Globe.
BY TANVI CHHEDA
paddleboarding with her grandchildren or that the
grandkids will consider visiting an anthropology museum
that’s high on their science-buff grandparent’s list.
“Families are now located all over the world, and
most are looking for a fully integrated resort,” says
Chamaiporn Yadang, marketing communications manager
of JW Marriott Phuket Resort & Spa. Families are often
more spread out these days, living farther from home
and starting lives away from where they grew up.
Over the years, these shared travel experiences become
treasured memories that form and add to a family’s
enduring legacy and narrative. Not to mention that
passing on a love of travel, curiosity, openness and
respect for our shared human experience feels more
relevant now than ever. With more than 80 properties
around the world, from Los Cabos and Orlando to
Venice and Bangkok, JW Marriott caters to families,
shares a precious
moment on a